Lead Generation

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Lead Generation

How are leads managed?

There are two main ways to manage leads from your Extu campaigns: Action leads sent to you in real-time Review...

How can I view past campaign results?

You can view all your campaigns that you have sent to date on the ‘Campaigns’ tab in Campaign Monitor, as...

How do I update who gets lead notification?

You can email support@extu.com or your Partner Marketing Consultant to update or add additional people to receive lead notifications. We...

How do I log into the Insights Hub?

Your Extu representative will trigger an email invite to you and your sales reps to log in to Insight Hub. ...

Do you share my leads with any other companies?

No, any inquires or opportunities uncovered from your campaigns are sent directly to you and never with third parties or...

Who manages the quarterly survey prize in my survey?

Extu pays for the surveys and will draw the winners every quarter. Once we have selected the winner(s) and we...

What are BANT leads?

Originally coined by IBM, BANT is considered the old-school, go-to method of sales and lead qualification. BANT is an acronym...

How can I see who open/clicked/read my campaign?

You can track the performance of all your campaigns sent-to-date in your Campaign Monitor account by navigating to the “Campaigns” tab....

What is the performance section in the Campaign Summary?

The campaign summary gives you a quick snapshot of your last campaign. Reach: This is the number of emails that...

How can I setup a subscribe form for my Extu campaign?

One of the best ways to grow your subscriber list organically is to add a signup form to your website...

How does Account Profiling work?

Account Profiling combines powerful enterprise-level intent data with your subscriber’s campaign and sales history to provide a calculated score that...

Why should I treat Intent Opportunities as a cold call?

We do not recommend discussing specific details about the intent signals with your account contacts as this can make the...

What are intent signals?

Intent signals or data is behavioral information collected about an individual’s online activities like keywords in a search engine or...

How are Intent Signals collected?

Our intent data provider collects the anonymous online behaviors of millions of internet users worldwide. These ‘digital footprints’ include keywords...