Why should I treat Intent Opportunities as a cold call?

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Why should I treat Intent Opportunities as a cold call?

We do not recommend discussing specific details about the intent signals with your account contacts as this can make the prospect feel uncomfortable and lead to awkward conversations about how you collected this information.

Instead, adjust your pitch to inquire about the needs of the business and the product/service topics indicated by the intent opportunity.

See more tips in our Intent Signal Follow-Up Guide

Last updated May 2022

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