Intent signals or data is behavioral information collected about an individual’s online activities like keywords in a search engine or visit to a website.
Intent data can be anonymous, meaning there’s no name associated with the record, or it can be known, meaning the individual has filled out a form and has provided their name and contact information.
Our intent data provider collects the anonymous online behaviors of millions of internet users worldwide. These ‘digital footprints’ include keywords searched, websites visited and content topics viewed, which over time forms a pattern of behavior that can be used to infer intent to purchase at an account level
Last updated May 2022