After you register your campaign preferences, our team will begin work customizing your campaign with your logo, website and social links. We combine a mix of thought leadership, vendor, and lead generation content to create a unique campaign tailored to your target audience.

Once your campaign draft is ready, we’ll send you an email with a link to review your campaign for the month.

For your first campaign, you’ll see a “welcome” message at the top to introduce the campaign to your subscribers and provide subscribers who are not interested with an easy way to opt-out. You’ll also want to make sure your logo, contact information and links have been set up correctly for your first send.

If you’re happy with how it looks and request no changes, then your campaign will automatically send to your list four business days from when you receive your draft*.

To amplify the reach of your content, make sure to also hit the “Post Social Content” to automatically drip-feed you campaign articles to your LinkedIn pages. Automating your campaign scheduling makes it easy for you to send consistently and ensure you don’t miss an opportunity.

If you’d like to make changes, you can make simple edits like:

• Changing the time and day you want to send it

• The subject line

• Basic footer information including social media links

• Featured articles

To make these changes yourself, you can access the “make changes” button at the bottom of your campaign draft to access our self-approval platform.

If you would like any other changes or want to cancel your campaign going out you can reply to the draft email support@extu.com or reach out to your Partner Marketing Consultant.

Please note, you must request or make changes to your campaign within the four business days before your email is sent out.

You can learn more about reviewing and approving your first campaign here.

*Applied to all partners enrolled in auto approval.

Last updated September 2023