What should I expect when managing my ongoing campaigns?

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What should I expect when managing my ongoing campaigns?

Each month our team works hard to deliver turn-key campaigns to your inbox with topical, quality content to engage your audience and drive more opportunities.

To ensure your campaigns reach their maximum potential and your continued participation is secure, we recommend you do the following tasks each month:

  • Reviewing your campaigns: Review your content to optimize for your audience and make sure your team knows what topics are going out each month.
  • Post your content to LinkedIn: Don’t forget to authorize Extu to share your content on your LinkedIn pages each month for maximum exposure.
  • Action inquires & opportunities: Make sure to follow-up and action the leads generated from your campaigns that are sent to you in real-time or prioritized in the Insights Hub.
  • Report closed sales: Share closed sales summary or invoices each month to meet your reporting requirement

Check out our monthly checklist for maximizing your program success and reach out to your Partner Marketing Consultant for more recommendations.

Pro tip: Refresh your list every 90 days

Email marketing databases naturally decline by up to 22% every year and left untouched, your marketing campaigns will be based on a declining list with low engagement. We recommend you review and refresh your list every 90 days to ensure it is up-to-date and new contacts are added.

Use our List Build tool for an easy way to import your contacts or follow our tips on strategies to grow your list organically.

Last updated November 2021

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