How do I set up my company LinkedIn page?

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How do I set up my company LinkedIn page?

As the world’s largest professional network, LinkedIn boasts over 740 million users, making it the perfect platform for your company  to share content, uncover more opportunities, and establish yourself as a leader in your industry. 

Setting up a LinkedIn page is easy and can be a powerful tool to help you build your brand and generate leads.  Get started by following this step-by-step guide below. 

Step 1: Create a Company Page

Sign in to your LinkedIn account and navigate to your homepage. On the top right of your screen, next to your profile picture, click on the menu icon labelled “Work.” Next, scroll to the bottom and click on “Create a Company Page +.” 

Step 2: Select Your Company Size

On the next page, select either “Small Business, Fewer than 200 employees,” or “Medium to large business, more than 200 employees,” depending on the size of your company. 

Step 3: Fill in the Details

On the next page, fill out the Page Identity, Company details, and Profile details sections. Under Profile details, choose and upload your company logo.

Quick Tip: LinkedIn recommends a 300×300 logo in either a JPEG, PNG, or JPG format for the best resolution. 

 

Step 4: Verification

Click the checkbox at the end that states that you verify you are an authorized representative of your company. Click on “Create page.”

Quick Tip: We recommend you invite another team member to become an admin to your company account. If you or the person setting up your company account  leaves, LinkedIn can’t recover the account for you and you will have to create a new account.  Learn more about LinkedIn permission levels here.

Step 5: Build Your Page

On the next page, the top section will highlight the remaining steps to complete your profile. Under the “Build Your Page” section, view your pending profile actions and if applicable, click on “Next” under the green checkmark to view the rest of your steps. Complete each task by clicking on “Add” within each one. 

Quick Tip: Make sure to fill out every section. Completed LinkedIn profile pages get 30% more traffic than incomplete ones.

Step 6: Add Your Cover Image

Add a cover image to your page banner by clicking on the pencil at the upper right corner of the empty banner.  Once you have the desired cover image, you will be able to upload and set its position on your company page. 

Quick Tip: Canva is a great resource to help you create your own banner. If you are short on time, websites such as Fiverr allow you to contract a designer to create a banner for you.

Getting the Best Out of Your LinkedIn Page

  • Encourage your employees to connect their profiles to your company page. If someone wants to reach out to a specific department in your company, they can view a list of your current employees to find the right contact.
  • Engage with your audience. LinkedIn members may leave comments on your posts asking valuable questions or suggestions that others could benefit from. Interact with your audience and answer their questions to help boost your credibility in your industry.
  • Post engaging and consistent content. Share thoughtful and insightful content on your company page on a regular basis. Consider what value you can bring to your audience through each post. Extu’s LinkedIn Publisher makes it easy to share quality, lead generating content every month in as little as 5 minutes.
  • Add keywords to your Company Description. The right keywords on your LinkedIn Company page can help others find you online. Weave your top keywords into an informative description in your “About” section. If you need help finding the right keywords, this page provides 10 keyword generators that are free to use.

For more LinkedIn tips, visit our blog here, where you’ll find more ideas to help optimize your company page. 

Last updated March 2022

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