When you first start building your marketing strategy, it can be tempting to purchase ready-made lists to kick off your Extu campaigns. However, this is a universally bad idea that can leave recipients with a bad taste in their mouths and your Campaign Monitor account shut down if your spam rate is higher than 0.5%.
A from-scratch subscriber list is best built organically and has been proven to lead to higher engagement and growth potential.
There are several easy and budget-friendly ways to attract prospects to opt-in to receive regular updates from you.
Set up subscribe forms and lead magnets
Some popular ways to collect email sign-ups include:
- From your landing page
- With exit pop-ups
- A scrolling header bar
- As part of a promotional offering
- CTAs in your blog post
- For loyalty program sign-up
- On customer invoices
- During the checkout process
- As a link in your email signature
- Pen and paper (yes, really)
Whichever route you choose, just make sure your users have given their consent and that your opt-in form is GDPR-compliant. It’s also a good idea to capture some general information outside their name and email if you want to later implement any personalization.
Reach out to your Partner Marketing Consultant to set up a subscribe form page for your Extu campaigns.
Promote across channels
Cross-promotional marketing helps to maximize reach by connecting with new audiences as well as existing networks. Consider running a webinar as a budget-friendly way to reach a broader audience or leverage LinkedIn network strategies to share content and drive sign-ups.
Read our full blog article on how to grow your list organically for more tips.
Last updated November 2021
