As the world’s largest social network, Facebook has 2.9 billion monthly active users, making it a vital platform for your company to share content and connect with key audiences in your industry.

Setting up a Facebook page is easy and can be a powerful way to build your brand and generate leads.

Note before you begin, you must have a Facebook profile of your own.

Step 1: Navigate to the Pages section.

Step 2: Create your Page.

Add your Page name and category, and then add your Page’s bio. Select Create Page.

While optional, it is highly recommended to add additional information to your Page to show off credibility and to share key information to your audiences.

If you have a physical business, add your address. People often look for businesses near them. Make sure your address is correct so customers can find you. Update your map pin to show the right location. Once you’ve added Contact information, and Location and Hours, select Next.

Then, add profile and cover photos, and select Next. People tend to see businesses with a cover photo and profile picture as more trustworthy. For your profile photo, use a simple visual representation of your business, such as a logo (be sure to use a square image). For your cover photo or video, show a recognizable part of your business that will attract people.

Invite members of your team and friends to connect with your Page, and select Next.

While these steps set up your Page, we recommend you don’t stop here. Instead, check out Facebook’s guide on how to grow your Page audience and engagement for advice to get the most success on the platform, or view our recommendations below.

Getting the Best Out of Your Facebook Page

• Promote your Page effectively. Share your Page on your personal feed, invite interested friends to like it, and encourage them to share it. Post relevant content in industry groups to increase visibility.
• Increase Page activity. Engage with content across Facebook as your Page to attract new followers. Post relevant, valuable content regularly, and manage customer interactions through Messenger and public comments.
• Select up to three specific categories for your business in your Page settings to improve search visibility and help people find your services or products. Learn more about how to choose the right categories for your Page.

Last updated September 2024