{"id":16733,"date":"2021-10-19T20:31:41","date_gmt":"2021-10-19T20:31:41","guid":{"rendered":"http:\/\/partners.oneaffiniti.com\/?post_type=ht_kb&#038;p=16733"},"modified":"2021-11-10T01:29:14","modified_gmt":"2021-11-10T01:29:14","slug":"expectations-when-managing-my-ongoing-campaigns","status":"publish","type":"ht_kb","link":"https:\/\/partners.extu.com\/th\/knowledge-base\/expectations-when-managing-my-ongoing-campaigns\/","title":{"rendered":"What should I expect when managing my ongoing campaigns?"},"content":{"rendered":"<p>Each month our team works hard to deliver turn-key campaigns to your inbox with topical, quality content to engage your audience and drive more opportunities.<\/p>\n<p>To ensure your campaigns reach their maximum potential and your continued participation is secure, we recommend you do the following tasks each month:<\/p>\n<ul>\n<li><strong>Reviewing your campaigns<\/strong>: Review your content to optimize for your audience and make sure your team knows what topics are going out each month.<\/li>\n<li><strong>Post your content to LinkedIn<\/strong>: Don&#8217;t forget to authorize Extu to share your content on your LinkedIn pages each month for maximum exposure.<\/li>\n<li><strong>Action inquires &amp; opportunities<\/strong>: Make sure to follow-up and action the leads generated from your campaigns that are sent to you in real-time or prioritized in the<strong> <a href=\"https:\/\/partners.extu.com\/insights-hub\/\" target=\"_blank\" rel=\"noopener\"><u>Insights Hub<\/u><\/a><\/strong>.<\/li>\n<li><strong>Report closed sales<\/strong>: Share closed sales summary or invoices each month to meet your reporting requirement<\/li>\n<\/ul>\n<p>Check out our <strong><a href=\"https:\/\/partners.extu.com\/campaign-management\/\" target=\"_blank\" rel=\"noopener\"><u>monthly checklist<\/u><\/a><\/strong> for maximizing your program success and reach out to your Partner Marketing Consultant for more recommendations.<\/p>\n<h3>Pro tip: Refresh your list every 90 days<\/h3>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Email marketing databases naturally decline by up to<strong>\u00a0<a href=\"https:\/\/www.hubspot.com\/database-decay\" target=\"_blank\" rel=\"noopener noreferrer\"><u>22% every year<\/u><\/a><\/strong> and left untouched, your marketing campaigns will be based on a declining list with low engagement. We recommend you review and refresh your list every 90 days to ensure it is up-to-date and new contacts are added.<\/p>\n<p>Use our<strong>\u00a0<\/strong><a href=\"https:\/\/partners.extu.com\/list-build-feature\/\" target=\"_blank\" rel=\"noopener\"><u><strong>List Build tool<\/strong><\/u><\/a>\u00a0for an easy way to import your contacts or follow our tips on strategies to<strong>\u00a0<a href=\"https:\/\/www.oneaffiniti.com\/how-to-grow-your-subscriber-list-organically\/\" target=\"_blank\" rel=\"noopener\"><u>grow your list organically<\/u><\/a><\/strong>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Each month our team works hard to deliver turn-key campaigns<\/p>\n<div class=\"h10\"><\/div>\n<p><a class=\"more-link1\" href=\"https:\/\/partners.extu.com\/th\/knowledge-base\/expectations-when-managing-my-ongoing-campaigns\/\">Read more<\/a><\/p>\n","protected":false},"author":47,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"ht-kb-category":[68],"ht-kb-tag":[84,278,277,276],"class_list":["post-16733","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-getting-started","ht_kb_tag-campaign","ht_kb_tag-management","ht_kb_tag-monthly","ht_kb_tag-monthly-campaign-management"],"acf":[],"_links":{"self":[{"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/ht-kb\/16733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/comments?post=16733"}],"version-history":[{"count":0,"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/ht-kb\/16733\/revisions"}],"wp:attachment":[{"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/media?parent=16733"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/ht-kb-category?post=16733"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/ht-kb-tag?post=16733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}