{"id":16356,"date":"2021-10-07T03:29:10","date_gmt":"2021-10-07T03:29:10","guid":{"rendered":"http:\/\/partners.oneaffiniti.com\/?post_type=ht_kb&#038;p=16356"},"modified":"2021-11-10T02:34:00","modified_gmt":"2021-11-10T02:34:00","slug":"how-does-oneaffiniti-source-content","status":"publish","type":"ht_kb","link":"https:\/\/partners.extu.com\/th\/knowledge-base\/how-does-oneaffiniti-source-content\/","title":{"rendered":"How does Extu source content?"},"content":{"rendered":"<p>Extu sources content through a combination of professional writers and licensing rights with top publishers like <em>Forbes, Business Insider, The Guardian, Gizmodo<\/em> and more!<\/p>\n<p>We source content for a variety of verticals like Healthcare, Education, Manufacturing and more.<\/p>\n<p>Our content team are always researching the latest trends and ensuring that the most current, topical articles are available for your Extu campaigns. We also analyze engagement data across 100,000+ campaigns globally to help inform what content will resonate most with your audience when planning our content roadmap.<\/p>\n<p>Our lead generation content like ebooks, infographics and surveys are specially crafted by a team of professional marketing writers and creatives to help capture interest from prospective clients researching their next project.<\/p>\n<p>We know that content marketing is crucial to growing your business but managing yourself can be very time-intensive and can cost up to $60,000 a year to produce content consistently. That&#8217;s why Extu is committed to sourcing the highest quality content and making it as easy as possible to share it with your audience.<\/p>\n<p>Check out our blog articles on <strong><a href=\"https:\/\/www.oneaffiniti.com\/how-much-does-content-marketing-actually-cost\/\" target=\"_blank\" rel=\"noopener\"><u>how much it content marketing costs<\/u><\/a><\/strong> and <strong><a href=\"https:\/\/www.oneaffiniti.com\/why-content-marketing-is-crucial-for-your-it-company\/\" target=\"_blank\" rel=\"noopener\"><u>why content marketing is important\u00a0<\/u><\/a><\/strong> to learn more about how Extu&#8217;s content adds value to your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Extu sources content through a combination of professional w<\/p>\n<div class=\"h10\"><\/div>\n<p><a class=\"more-link1\" href=\"https:\/\/partners.extu.com\/th\/knowledge-base\/how-does-oneaffiniti-source-content\/\">Read more<\/a><\/p>\n","protected":false},"author":48,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"ht-kb-category":[82],"ht-kb-tag":[],"class_list":["post-16356","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-campaign-management"],"acf":[],"_links":{"self":[{"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/ht-kb\/16356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/comments?post=16356"}],"version-history":[{"count":0,"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/ht-kb\/16356\/revisions"}],"wp:attachment":[{"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/media?parent=16356"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/ht-kb-category?post=16356"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/partners.extu.com\/th\/wp-json\/wp\/v2\/ht-kb-tag?post=16356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}