{"id":16393,"date":"2021-10-07T11:49:46","date_gmt":"2021-10-07T11:49:46","guid":{"rendered":"http:\/\/partners.oneaffiniti.com\/?post_type=ht_kb&#038;p=16393"},"modified":"2024-09-02T03:26:16","modified_gmt":"2024-09-02T03:26:16","slug":"how-often-should-i-update-my-list","status":"publish","type":"ht_kb","link":"https:\/\/partners.extu.com\/pl\/knowledge-base\/how-often-should-i-update-my-list\/","title":{"rendered":"How often should I update my list?"},"content":{"rendered":"<p>Email marketing databases naturally decline by up to <a href=\"https:\/\/www.cdpinstitute.org\/leadspace\/data-decay-what-why-and-how\/\" target=\"_blank\" rel=\"noopener\">23% every year<\/a> \u2013 this can be from contacts moving to new companies or contacts abandoning old email addresses.<\/p>\n<p>Left untouched, your marketing campaigns could be based on a declining list with low engagement. This is why it is so important to have a strategy for lost contacts.<\/p>\n<p>We recommend you top up your list every <strong>90 days<\/strong> and implement some of the following strategies to invite new prospects to join your mailing list:<\/p>\n<ul>\n<li>You can leverage our <a href=\"https:\/\/partners.extu.com\/list-build-feature\/\" target=\"_blank\" rel=\"noopener\">List Builder tool<\/a> to quickly top up your list with new contacts in your network.<\/li>\n<li>Use exit pop-ups: You can use exit popups like <a href=\"https:\/\/optinmonster.com\/solutions\/email-list-growth\/\" target=\"_blank\" rel=\"noopener\">Opt-In Monster<\/a> on your website to encourage visitors who are about to leave to enter their email addresses to receive a special offer or exclusive resource. Unlike immediate popups, exit-intent popups won\u2019t disrupt visitors as they browse your site, and they can help you capture more email addresses from visitors.<\/li>\n<li>Add subscribe button or form to your website: You can add a small piece of code to add a button or form to your website so new subscribers are automatically added to your Campaign Monitor lists.<\/li>\n<li>Add a signup button to your Facebook Page: Add a signup button on your <a href=\"https:\/\/www.facebook.com\/help\/977869848936797\" target=\"_blank\" rel=\"noopener\">Facebook Company page<\/a>.<\/li>\n<li>Add a link to your employee\u2019s signature: You can create a signup form page with a unique URL, that you can share online or add to your employee\u2019s email signature to attract new subscribers.<\/li>\n<\/ul>\n<p>We also recommend you run a database health checkup at least once a year to remove inactive contacts and segment your least engagement contacts into separate lists.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing databases naturally decline by up to 23% every year \u2013 this can be from contacts moving to new companies or contacts abandoning old email addresses. Left untouched, your marketing campaigns could be based on a declining list with low engagement. This is why it is so important to have a strategy for lost contacts. We recommend you top<\/p>\n<div class=\"h10\"><\/div>\n<p><a class=\"more-link1\" href=\"https:\/\/partners.extu.com\/pl\/knowledge-base\/how-often-should-i-update-my-list\/\">Read more<\/a><\/p>\n","protected":false},"author":46,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"ht-kb-category":[121],"ht-kb-tag":[123,122,135,124,136,125],"class_list":["post-16393","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-list-management","ht_kb_tag-add","ht_kb_tag-list","ht_kb_tag-scrub","ht_kb_tag-subscribers","ht_kb_tag-update","ht_kb_tag-upload"],"acf":[],"_links":{"self":[{"href":"https:\/\/partners.extu.com\/pl\/wp-json\/wp\/v2\/ht-kb\/16393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partners.extu.com\/pl\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/partners.extu.com\/pl\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/pl\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/pl\/wp-json\/wp\/v2\/comments?post=16393"}],"version-history":[{"count":0,"href":"https:\/\/partners.extu.com\/pl\/wp-json\/wp\/v2\/ht-kb\/16393\/revisions"}],"wp:attachment":[{"href":"https:\/\/partners.extu.com\/pl\/wp-json\/wp\/v2\/media?parent=16393"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/partners.extu.com\/pl\/wp-json\/wp\/v2\/ht-kb-category?post=16393"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/partners.extu.com\/pl\/wp-json\/wp\/v2\/ht-kb-tag?post=16393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}