{"id":16374,"date":"2021-10-07T06:28:12","date_gmt":"2021-10-07T06:28:12","guid":{"rendered":"http:\/\/partners.oneaffiniti.com\/?post_type=ht_kb&#038;p=16374"},"modified":"2021-12-03T08:19:35","modified_gmt":"2021-12-03T08:19:35","slug":"what-is-custom-content","status":"publish","type":"ht_kb","link":"https:\/\/partners.extu.com\/fr_ca\/knowledge-base\/what-is-custom-content\/","title":{"rendered":"What is custom content?"},"content":{"rendered":"<p>Custom content is content unique to your company that isn&rsquo;t provided by Extu&rsquo;s sourced content.<\/p>\n<p><strong>Custom content<\/strong>\u00a0is focused on engaging your existing audience. It\u2019s the creation of \u201c<a href=\"https:\/\/neilpatel.com\/blog\/the-advanced-guide-to-custom-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">branded content<\/a>\u201d for the customer. It nurtures a loyal audience and can provide much-needed help to existing customers about questions about your services, product availability or even understanding the values that sit behind your company\u2019s work ethic.<\/p>\n<p>Examples of effective custom content include:<\/p>\n<ul>\n<li><span data-sheets-formula-bar-text-style=\"font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;\">Company updates like a new staff member joining to your team <\/span><\/li>\n<li><span data-sheets-formula-bar-text-style=\"font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;\">Promoting an upcoming webinar or event <\/span><\/li>\n<li><span data-sheets-formula-bar-text-style=\"font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;\">Strategic partnerships initiatives <\/span><\/li>\n<li><span data-sheets-formula-bar-text-style=\"font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;\">Links to your company blog or any branded ma<\/span><a class=\"waffle-rich-text-link\" data-sheets-formula-bar-text-link=\"https:\/\/partners.extu.com\/custom-content\/\" data-sheets-formula-bar-text-style=\"font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'Arial';font-style:normal;text-decoration-skip-ink:none;\">terial<\/a><\/li>\n<\/ul>\n<p>To request a custom article in your Extu campaign, please complete <strong><a href=\"https:\/\/partners.extu.com\/custom-content-brief-form\/\"><u>this form<\/u><\/a><\/strong> with the details. Custom content requests typically take ~ 5 business days to complete so we recommend you send your request via the form before you schedule your campaign or after you received the draft.<\/p>\n<p>Check out our <strong><a href=\"https:\/\/partners.extu.com\/custom-content\/\"><u>custom content guide<\/u><\/a><\/strong> for more details on custom content and to see examples of what other partners have included.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-17867\" src=\"https:\/\/cdn.brandfolder.io\/8TODOWLK\/at\/hn7g74vvsmp786fqfvv82h\/KB_Custom_Content_Brief_Form.png\" alt=\"\" width=\"855\" height=\"1466\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Custom content is content unique to your company that isn&rsquo;t provided by Extu&rsquo;s sourced content. Custom content\u00a0is focused on engaging your existing audience. It\u2019s the creation of \u201cbranded content\u201d for the customer. It nurtures a loyal audience and can provide much-needed help to existing customers about questions about your services, product availability or even understanding the values that sit behind<\/p>\n<div class=\"h10\"><\/div>\n<p><a class=\"more-link1\" href=\"https:\/\/partners.extu.com\/fr_ca\/knowledge-base\/what-is-custom-content\/\">Read more<\/a><\/p>\n","protected":false},"author":48,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"ht-kb-category":[82],"ht-kb-tag":[],"class_list":["post-16374","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-campaign-management"],"acf":[],"_links":{"self":[{"href":"https:\/\/partners.extu.com\/fr_ca\/wp-json\/wp\/v2\/ht-kb\/16374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partners.extu.com\/fr_ca\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/partners.extu.com\/fr_ca\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/fr_ca\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/fr_ca\/wp-json\/wp\/v2\/comments?post=16374"}],"version-history":[{"count":0,"href":"https:\/\/partners.extu.com\/fr_ca\/wp-json\/wp\/v2\/ht-kb\/16374\/revisions"}],"wp:attachment":[{"href":"https:\/\/partners.extu.com\/fr_ca\/wp-json\/wp\/v2\/media?parent=16374"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/partners.extu.com\/fr_ca\/wp-json\/wp\/v2\/ht-kb-category?post=16374"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/partners.extu.com\/fr_ca\/wp-json\/wp\/v2\/ht-kb-tag?post=16374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}