{"id":18142,"date":"2021-11-30T19:37:26","date_gmt":"2021-11-30T19:37:26","guid":{"rendered":"http:\/\/partners.oneaffiniti.com\/?post_type=ht_kb&#038;p=18142"},"modified":"2024-09-02T03:13:07","modified_gmt":"2024-09-02T03:13:07","slug":"how-do-i-set-up-my-company-linkedin-page","status":"publish","type":"ht_kb","link":"https:\/\/partners.extu.com\/fr\/knowledge-base\/how-do-i-set-up-my-company-linkedin-page\/","title":{"rendered":"How do I set up my company LinkedIn page?"},"content":{"rendered":"<p>As the world\u2019s largest professional network, LinkedIn boasts over 1 billion users, making it the perfect platform for your company to share content, uncover more opportunities, and establish yourself as a leader in your industry.<\/p>\n<p>Setting up a LinkedIn page is easy and can be a powerful tool to help you build your brand and generate leads. Get started by following this step-by-step guide below.<\/p>\n<p><strong>Step 1: Create a Company Page <\/strong><\/p>\n<p>Sign in to your LinkedIn account and navigate to your <a href=\"https:\/\/www.linkedin.com\/home\" target=\"_blank\" rel=\"noopener\">homepage<\/a>. On the top right of your screen, next to your profile picture, click on the menu icon labelled \u201cFor Business\u201d Next, scroll to the bottom and click on \u201c<strong>Create a Company Page +<\/strong>.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/cdn.theindustrybest.com\/8TODOWLK\/at\/8h35ns8jqtkwgsvp2bg59j\/set_up_li_001.jpg?auto=webp&amp;format=jpg\" width=\"624\" height=\"387\" \/><\/p>\n<p><strong>Step 2: Select Company Option<\/strong><\/p>\n<p>On the next page, select \u201cCompany\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/cdn.theindustrybest.com\/8TODOWLK\/at\/n68pxqrs6z9qgr46zfwvn46\/set_up_li_002.jpg?auto=webp&amp;format=jpg\" width=\"624\" height=\"240\" \/><\/p>\n<p><strong>Step 3: Fill in the Details <\/strong><\/p>\n<p>On the next page, fill out the Company name, Company details, and Logo. Under Page preview, you can view the rendering of the Page you are building.<\/p>\n<strong class=\"hilite\"><strong><span class=\"TextRun SCXW145095431 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145095431 BCX0\">Quick Tip: <\/span><\/span><\/strong><span class=\"TextRun SCXW145095431 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145095431 BCX0\">LinkedIn recommends a 300\u00d7300 logo in either a JPEG, PNG, or JPG format for the best resolution.\u00a0<\/span><\/span><\/strong>\n<p><strong>Step 4: Verification <\/strong><\/p>\n<p>Click the checkbox at the end that states that you verify you are an authorized representative of your company. Click on \u201c<strong>Create page.<\/strong>\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/cdn.theindustrybest.com\/8TODOWLK\/at\/qpcjj7r274tsft3883vqf\/set_up_li_003.jpg?auto=webp&amp;format=jpg\" width=\"624\" height=\"592\" \/><\/p>\n<strong class=\"hilite\"><strong><span class=\"TextRun SCXW214131324 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW214131324 BCX0\">Quick Tip: <\/span><\/span><\/strong><span class=\"TextRun SCXW214131324 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW214131324 BCX0\">We recommend you invite another team member to become an admin to your company account. If you or the person setting up your company <\/span><span class=\"NormalTextRun SCXW214131324 BCX0\">account leaves<\/span><span class=\"NormalTextRun SCXW214131324 BCX0\">, LinkedIn <\/span><span class=\"NormalTextRun SCXW214131324 BCX0\">can\u2019t<\/span><span class=\"NormalTextRun SCXW214131324 BCX0\"> recover the account for <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW214131324 BCX0\">you<\/span><span class=\"NormalTextRun SCXW214131324 BCX0\"> and you will have to create a new account<\/span><span class=\"NormalTextRun SCXW214131324 BCX0\">.\u00a0 <\/span><span class=\"NormalTextRun SCXW214131324 BCX0\">Learn more about LinkedIn permission levels <\/span><\/span><a class=\"Hyperlink SCXW214131324 BCX0\" href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a541981\/\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun Underlined SCXW214131324 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW214131324 BCX0\" data-ccp-charstyle=\"Hyperlink\">here.<\/span><\/span><\/a><\/strong>\n<p><strong>Step 5: Build Your Page <\/strong><\/p>\n<p>On the next page, the top section will highlight the remaining steps to complete your profile. Under the \u201cBuild Your Page\u201d section, view your pending profile actions and if applicable, click on \u201cNext\u201d under the green checkmark to view the rest of your steps. Complete each task by clicking on \u201cAdd\u201d within each one.<\/p>\n<strong class=\"hilite\"><span class=\"TextRun SCXW235432541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235432541 BCX0\">Quick Tip: <\/span><\/span><span class=\"TextRun SCXW235432541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235432541 BCX0\">Make sure to fill out every section. <\/span><\/span><a class=\"Hyperlink SCXW235432541 BCX0\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\/best-practices\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun Underlined SCXW235432541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235432541 BCX0\" data-ccp-charstyle=\"Hyperlink\">Completed LinkedIn profile pages get 30%<\/span><\/span><\/a><span class=\"TextRun SCXW235432541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235432541 BCX0\"> more traffic than incomplete ones.<\/span><\/span><span class=\"EOP SCXW235432541 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16250871,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:390}\">\u00a0<\/span><\/strong>\n<p><strong>Step 6: Add Your Cover Image <\/strong><\/p>\n<p>Add a cover image to your page banner by clicking on the pencil at the upper right corner of the empty banner. Once you have the desired cover image, you will be able to upload and set its position on your company page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/cdn.theindustrybest.com\/8TODOWLK\/at\/h5fqznhngtt2rt97mrfvn\/set_up_li_004.jpg?auto=webp&amp;format=jpg\" width=\"936\" height=\"495\" \/><\/p>\n<strong class=\"hilite\"><strong><span class=\"TextRun SCXW208205277 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208205277 BCX0\">Quick Tip: <\/span><\/span><\/strong><a class=\"Hyperlink SCXW208205277 BCX0\" href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW208205277 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208205277 BCX0\" data-ccp-charstyle=\"Hyperlink\">Canva<\/span><\/span><\/a><span class=\"TextRun SCXW208205277 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208205277 BCX0\"> is a great resource to help you create your own banner. If you are short on time, websites such as <\/span><\/span><a class=\"Hyperlink SCXW208205277 BCX0\" href=\"https:\/\/www.fiverr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW208205277 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208205277 BCX0\" data-ccp-charstyle=\"Hyperlink\">Fiverr <\/span><\/span><\/a><span class=\"TextRun SCXW208205277 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208205277 BCX0\">allow you to contract a designer to create a banner for you.<\/span><\/span><\/strong>\n<p><strong>Getting the Best Out of Your LinkedIn Page <\/strong><\/p>\n<ul>\n<li>Encourage your employees to connect their profiles to your company page. If someone wants to reach out to a specific department in your company, they can view a list of your current employees to find the right contact.<\/li>\n<li>Engage with your audience. LinkedIn members may leave comments on your posts asking valuable questions or suggestions that others could benefit from. Interact with your audience and answer their questions to help boost your credibility in your industry.<\/li>\n<li>Post engaging and consistent content. Share thoughtful and insightful content on your company page on a regular basis. Consider what value you can bring to your audience through each post. <a href=\"https:\/\/partners.extu.com\/linkedin-publisher\/\" target=\"_blank\" rel=\"noopener\">Extu\u2019s LinkedIn Publisher<\/a> makes it easy to share quality, lead generating content every month in as little as 5 minutes.<\/li>\n<li>Add keywords to your Company Description. The right keywords on your LinkedIn Company page can help others find you online. Weave your top keywords into an informative description in your \u201cAbout\u201d section. If you need help finding the right keywords, <a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\" target=\"_blank\" rel=\"noopener\">this page<\/a> provides 10 keyword generators that are free to use.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Setting up a LinkedIn page is easy and can be a powerful tool to help you build your brand and generate leads.\u00a0 Get started by following this step-by-step guide.<\/p>\n","protected":false},"author":54,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"ht-kb-category":[249,68],"ht-kb-tag":[],"class_list":["post-18142","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-social-management","ht_kb_category-getting-started"],"acf":[],"_links":{"self":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb\/18142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/comments?post=18142"}],"version-history":[{"count":0,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb\/18142\/revisions"}],"wp:attachment":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/media?parent=18142"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb-category?post=18142"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb-tag?post=18142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}