{"id":16712,"date":"2021-10-19T20:18:23","date_gmt":"2021-10-19T20:18:23","guid":{"rendered":"http:\/\/partners.oneaffiniti.com\/?post_type=ht_kb&#038;p=16712"},"modified":"2022-04-11T17:03:33","modified_gmt":"2022-04-11T17:03:33","slug":"what-are-bant-leads","status":"publish","type":"ht_kb","link":"https:\/\/partners.extu.com\/fr\/knowledge-base\/what-are-bant-leads\/","title":{"rendered":"What are BANT leads?"},"content":{"rendered":"<p>Originally coined by IBM, BANT is considered the old-school, go-to method of sales and lead qualification.<\/p>\n<p>BANT is an acronym for Budget, Authority, Needs, and Timeline, and it is a type of sales lead qualification process designed to identify leads worth pursuing.<\/p>\n<ul>\n<li><strong>Budget:<\/strong> Does the prospect\/client have the necessary budget to purchase?<\/li>\n<li><strong>Authority:<\/strong>\u00a0Does the potential lead have the authority to make a purchase, or are there additional people you need to speak with?<\/li>\n<li><strong>Needs:<\/strong> What business pain points is the prospect\/client trying to solve?<\/li>\n<li><strong>Timeline:<\/strong>\u00a0When is the lead looking to make a purchase?<\/li>\n<\/ul>\n<p>Once a quarter, your Extu campaigns include gated content to capture this BANT information from your customers and prospects and help your sales team prioritize these leads.<\/p>\n<p>BANT leads created in the last 30-days are deemed ready for the next stage in the sales process and you should review the lead details, including the topic of the source article, to make contact asap.<\/p>\n<p>See more tips on <strong><a href=\"https:\/\/partners.extu.com\/lead-generation\/\"><u>lead follow up<\/u><\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Originally coined by IBM, BANT is considered the old-school, go-to method of sales and lead qualification. BANT is an acronym for Budget, Authority, Needs, and Timeline, and it is a type of sales lead qualification process designed to identify leads worth pursuing. Budget: Does the prospect\/client have the necessary budget to purchase? Authority:\u00a0Does the potential lead have the authority to<\/p>\n<div class=\"h10\"><\/div>\n<p><a class=\"more-link1\" href=\"https:\/\/partners.extu.com\/fr\/knowledge-base\/what-are-bant-leads\/\">Read more<\/a><\/p>\n","protected":false},"author":47,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"ht-kb-category":[175],"ht-kb-tag":[260,261],"class_list":["post-16712","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-lead-generation","ht_kb_tag-bant","ht_kb_tag-what-is-bant"],"acf":[],"_links":{"self":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb\/16712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/comments?post=16712"}],"version-history":[{"count":0,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb\/16712\/revisions"}],"wp:attachment":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/media?parent=16712"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb-category?post=16712"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb-tag?post=16712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}