{"id":16459,"date":"2021-10-08T16:49:35","date_gmt":"2021-10-08T16:49:35","guid":{"rendered":"http:\/\/partners.oneaffiniti.com\/?post_type=ht_kb&#038;p=16459"},"modified":"2022-05-19T15:46:00","modified_gmt":"2022-05-19T15:46:00","slug":"what-are-intent-signals","status":"publish","type":"ht_kb","link":"https:\/\/partners.extu.com\/fr\/knowledge-base\/what-are-intent-signals\/","title":{"rendered":"What are intent signals?"},"content":{"rendered":"<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Intent data is behavioral information collected about an individual\u2019s online activities like keywords in a search engine or visit to a website.\\n\\nIntent data can be anonymous, meaning there\u2019s no name associated with the record, or it can be known, meaning the individual has filled out a form and has provided their name and contact information.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:961,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:0,&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}\">Intent signals or data is behavioral information collected about an individual\u2019s online activities like keywords in a search engine or visit to a website.<\/span><\/p>\n<p>Intent data can be anonymous, meaning there\u2019s no name associated with the record, or it can be known, meaning the individual has filled out a form and has provided their name and contact information.<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Our intent data provider collects the anonymous online behaviors of millions of internet users worldwide. These \u2018digital footprints\u2019 include keywords searched, websites visited and content topics viewed, which over time forms a pattern of behavior that can be used to infer intent to purchase at an account level\\n\\nSee our Intent Signals Overview for more details.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:961,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:0,&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}\">Our intent data provider collects the anonymous online behaviors of millions of internet users worldwide. These \u2018digital footprints\u2019 include keywords searched, websites visited and content topics viewed, which over time forms a pattern of behavior that can be used to infer intent to purchase at an account level<\/span><\/p>\n<p>Download our <a href=\"https:\/\/partners.extu.com\/wp-content\/uploads\/2022\/05\/Intent_Signals_Overview_EN.pdf\"><strong><u>Intent Signals Overview<\/u><\/strong><\/a> or visit our <a href=\"https:\/\/partners.extu.com\/intent-signals\/\" target=\"_blank\" rel=\"noopener\">Intent Signals page<\/a> for more details.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intent signals or data is behavioral information collected about an individual\u2019s online activities like keywords in a search engine or visit to a website. Intent data can be anonymous, meaning there\u2019s no name associated with the record, or it can be known, meaning the individual has filled out a form and has provided their name and contact information. Our intent<\/p>\n<div class=\"h10\"><\/div>\n<p><a class=\"more-link1\" href=\"https:\/\/partners.extu.com\/fr\/knowledge-base\/what-are-intent-signals\/\">Read more<\/a><\/p>\n","protected":false},"author":47,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"ht-kb-category":[175],"ht-kb-tag":[177,150,176],"class_list":["post-16459","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-lead-generation","ht_kb_tag-data","ht_kb_tag-intent","ht_kb_tag-intent-data"],"acf":[],"_links":{"self":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb\/16459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/comments?post=16459"}],"version-history":[{"count":0,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb\/16459\/revisions"}],"wp:attachment":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/media?parent=16459"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb-category?post=16459"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb-tag?post=16459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}