Account Profiling combines powerful enterprise-level intent data with your subscriber\u2019s campaign and sales history to provide a calculated score that indicates the likelihood of an account to make a purchase.<\/p>\n
While Lead Scoring ranks contacts in order based on their likelihood to become a customer, Account Scoring focuses on the organizations\u2019 likelihood to become a customer.<\/p>\n
Accounts are scored from zero to 100. Zero implies no one at that company has indicated they are in market. 100 indicates that there are multiple leads from one company that is in market and they are likely to buy.<\/span><\/p>\n Account Scores combine campaign engagements, recent leads, sales history, and intent signals to inform it\u2019s domain level score.<\/span><\/p>\n Download our Account Profiling Overview guide<\/u><\/a><\/strong> or visit our Account Profiling page<\/u><\/a><\/strong> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":" Account Profiling combines powerful enterprise-level intent data with your subscriber\u2019s campaign and sales history to provide a calculated score that indicates the likelihood of an account to make a purchase. While Lead Scoring ranks contacts in order based on their likelihood to become a customer, Account Scoring focuses on the organizations\u2019 likelihood to become a customer. Accounts are scored from<\/p>\n