{"id":16418,"date":"2021-10-08T10:29:53","date_gmt":"2021-10-08T10:29:53","guid":{"rendered":"http:\/\/partners.oneaffiniti.com\/?post_type=ht_kb&#038;p=16418"},"modified":"2021-11-09T22:51:33","modified_gmt":"2021-11-09T22:51:33","slug":"how-can-i-grow-my-subscriber-list","status":"publish","type":"ht_kb","link":"https:\/\/partners.extu.com\/fr\/knowledge-base\/how-can-i-grow-my-subscriber-list\/","title":{"rendered":"How can I grow my subscriber list?"},"content":{"rendered":"<p>When you first start building your marketing strategy, it can be tempting to purchase ready-made lists to kick off your Extu campaigns. However, this is a <strong><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/32892\/why-purchasing-email-lists-is-always-a-bad-idea.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"><u>universally bad idea<\/u><\/a><\/strong> that can leave recipients with a bad taste in their mouths and your <strong><a href=\"https:\/\/help.campaignmonitor.com\/account-suspension-due-to-spam-complaints\" target=\"_blank\" rel=\"noopener\"><u>Campaign Monitor account shut down<\/u><\/a> <\/strong>if your spam rate is higher than 0.5%.<\/p>\n<p>A from-scratch subscriber list is best built organically and has been proven to lead to higher engagement and growth potential.<\/p>\n<p>There are several easy and budget-friendly ways to attract prospects to opt-in to receive regular updates from you.<\/p>\n<h3><strong>Set up subscribe forms and lead magnets<\/strong><\/h3>\n<p>Some popular ways to collect email sign-ups include:<\/p>\n<ul>\n<li>From your landing page<\/li>\n<li>With exit pop-ups<\/li>\n<li>A scrolling header bar<\/li>\n<li>As part of a promotional offering<\/li>\n<li>CTAs in your blog post<\/li>\n<li>For loyalty program sign-up<\/li>\n<li>On customer invoices<\/li>\n<li>During the checkout process<\/li>\n<li>As a link in your email signature<\/li>\n<li>Pen and paper (yes, really)<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Whichever route you choose, just make sure your users have given their consent and that your opt-in form is\u00a0<strong><a href=\"https:\/\/www.emailonacid.com\/blog\/article\/industry-news\/gdpr-what-email-marketers-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>GDPR-compliant<\/u><\/a><\/strong>. It\u2019s also a good idea to capture some general information outside their name and email if you want to later implement any personalization.<\/p>\n<p style=\"text-align: left;\">Reach out to your Partner Marketing Consultant to set up a <strong><a href=\"https:\/\/help.campaignmonitor.com\/hostedsignuppages\" target=\"_blank\" rel=\"noopener\"><u>subscribe form page<\/u><\/a><\/strong> for your Extu campaigns.<\/p>\n<h3>Promote across channels<\/h3>\n<p>Cross-promotional marketing helps to maximize reach by connecting with new audiences as well as existing networks. Consider running a webinar as a budget-friendly way to reach a broader audience or leverage<strong>\u00a0<a href=\"https:\/\/www.allbusiness.com\/build-your-mailing-list-with-linkedin-14916-1.html\" target=\"_blank\" rel=\"noopener noreferrer\"><u>LinkedIn network strategies<\/u><\/a><\/strong> to share content and drive sign-ups.<\/p>\n<p style=\"text-align: left;\">Read our full blog article on <strong><a href=\"https:\/\/www.oneaffiniti.com\/how-to-grow-your-subscriber-list-organically\/\" target=\"_blank\" rel=\"noopener\"><u>how to grow your list organically<\/u><\/a> <\/strong>for more tips.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you first start building your marketing strategy, it can be tempting to purchase ready-made lists to kick off your Extu campaigns. However, this is a universally bad idea that can leave recipients with a bad taste in their mouths and your Campaign Monitor account shut down if your spam rate is higher than 0.5%. A from-scratch subscriber list is<\/p>\n<div class=\"h10\"><\/div>\n<p><a class=\"more-link1\" href=\"https:\/\/partners.extu.com\/fr\/knowledge-base\/how-can-i-grow-my-subscriber-list\/\">Read more<\/a><\/p>\n","protected":false},"author":46,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"ht-kb-category":[121],"ht-kb-tag":[123,141,140,122,139,124,125],"class_list":["post-16418","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-list-management","ht_kb_tag-add","ht_kb_tag-email-address","ht_kb_tag-grow","ht_kb_tag-list","ht_kb_tag-organic","ht_kb_tag-subscribers","ht_kb_tag-upload"],"acf":[],"_links":{"self":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb\/16418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/comments?post=16418"}],"version-history":[{"count":0,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb\/16418\/revisions"}],"wp:attachment":[{"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/media?parent=16418"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb-category?post=16418"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/partners.extu.com\/fr\/wp-json\/wp\/v2\/ht-kb-tag?post=16418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}